Momentum For Change, Change for Good

The UNFCCC secretariat has developed the concept of ‘Momentum for Change’ as a way to demonstrate the multiple benefits of addressing climate change and to transform misperceptions surrounding taking action on climate change. The secretariat believes that highlighting and enhancing the positive developments in the field of climate change mitigation and adaptation, will increase innovation, motivation, hope, passion and capacity for further change. Change can be positive and positive change can create escalating virtuous cycles.

Source http://unfccc.int/secretariat/momentum_for_change/items/6214.php

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