Greenpeace VS haute couture

Greenpeace has conducted a survey regarding the production processes and policies, deforestation and the toxic pollution of our Planet’s water resources followed by 15 luxury fashion brands. The questionnaire consistes of 25 questions which are focused on three issues; leather-purchasing policies, pulp purchase policies and textile production.

1The results have shown that Valentino is the only brand whom fashion doesn’t need to cost the Earth to be in style, while Giorgio Armani, Dior, Gucci, Louis Vuitton, Ermenegildo Zegna, Versace and Salvatore Ferragamo are ranked as brands that have only partially committed to achieving Zero Deforestation and Zero Discharge goals. Roberto Cavalli was the only brand possessing an unsatisfactory rank expressing that the brand has not given specific responses and also that there is no guarantee for consumers that its policies are not destroying rainforests and water resources.

The list is completed with six brands, Alberta Ferretti, Chanel, Dolge & Gabbana,2 Hermes, Prada and Trussardi. These brands haven’t replied to the survey about its business practices, refusing to tell them what is going on behind closed doors with regard to leather and pulp and paper purchasing and toxic discharges in textile production. Greenpeace took action during New York Fashion Week, where  activists decorated store windows of Prada, Dolce&Gabbana, Chanel and Hermès with giant images of forest destruction and toxic pollution, and the invitation to be part of the solution. You can see the full story here


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