This Apple is totally green!


Apple is now using only renewable energy sources for the operation of energy-intensive data centers, while RES covers 75% of the energy needs of the group as a whole. In 2010, the figure was just 35%. According to the new report by the U.S. technology giant’s environmental policies, which is posted on its website, data centers, solar, wind and geothermal energy having wean completely from fossil fuels.

Last year, Apple was on the target of Greenpeace. The organization accused the group that data storage “cloud” (iCloud) operated with power from coal power plants. Mainly for this reason, Apple was classified 12th in list 14 companies based on their environmental strategies.

The aim of Apple’s group is to meet its total energy needs by RES, mostly by buying the equivalent amount from other sources, rather than being produced.  However Apple itself emphasizes on data center in Maiden, North Carolina, which serve mainly the iCloud, which was designed based on energy efficiency standards and meets the standards of LEED Platinum. 

Peter Oppenheimer
Peter Oppenheimer

The increase in renewable energy consumption is our main goal,” he told Bloomberg the CFO of Apple Peter Oppenheimer. “We believe that the results of these efforts will benefit other companies and communities.
Greenpeace acknowledged that step as a “real progress” on the part of Apple. However invited Apple to reveal more about its cooperation with the electricity providers and authorities of the states where it operates. “The increase in the provision of information about the sources of energy used by Apple helps customers know that iCloud is powered by clean energy rather than coal,” said a written statement of the organization.

One thought on “This Apple is totally green!

  1. You actually make it seem so easy with your
    presentation but I find this matter to be actually something which I think I would never understand.

    It seems too complicated and extremely broad for me. I’m looking forward for your next post, I will try to get the hang of it!

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