Get inspired: Be cycle and fashion

bicyclesDuring the summer of 2010 Idenium PR agency, web-tv channel The Heart and Sylvie Burger Council garnered twelve designers and introduced the project , Be Cycle, a customization project where the designers modified and decorated twelve fixed gears for auction.

The proceeds benefited ACT Responsible, a non profit dedicated to promoting environmental and social causes. 

The designers are as follows: Agatha Ruiz de la Prada, Ylan Anoufa, Gabriella Cortes (founder of Antik Batik), Karim Bonnet, Francois Duris for Peugeot, Marithe and Francois Girbaud, Kaori Ito for Elieux by Jean-Claude Jitrois, Jerome L’Huillier, Ora-Ito, On Aura Tout Vu for Swarovski and Kenzo Takada to design and execute custom Peugeot Bikes.

See more by clicking here.

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