The search engine that plants trees!


Ecosia is a search engine that donates 80% of its income to a tree planting program in Brazil. By searching with Ecosia you can help the environment for free!

Internet users now are able to help protect the rainforest while
they search, according to the company behind a new search engine dubbed as the world’s greenest.

The Ecosia search engine is based on technology from Yahoo and Bing, which will provide the search results and sponsored links for the site. But unlike conventional search engines, the company has pledged to donate at least 80% of the income it generates from sponsored links to WWF rainforest protection projects in Brazil’s Amazonas region.

Thanks to sponsored links, search engines earn billions every year,” said Christian Kroll, founder of the Berlin-based firm. “Ecosia believes that there is a more eco-friendly way of using these huge profits and that the money should better be used to fight global warming.

A spokesman for WWF said that the green search model had the potential to become a major source of funding for environmental projects. “Each search with Ecosia will protect a piece of rainforest, so by making Ecosia your search engine you can actually help the environment one search at a time,” he said.

An average internet user can protect about 2,000 square metres of rainforest every year by using Ecosia – this is about the size of an ice hockey field. If only 1% of global internet users accessed Ecosia for their web searches, we could save a rainforest area as big as Switzerland each year.”

The company said that users could also install Ecosia as their default search engine, adding that once installed it would provide them with a personal record of how much rainforest they have saved by using the search engine.

Ecosia has been quick to label the new search engine as the world’s greenest, but it enters into an increasingly crowded green search sector where a number of organisations are attempting to convert sponsored links into revenue for environmental projects.

EcoSearchGoodSearch and GoodTree all donate varying amounts of
advertising-related income to environmental charities, while networked search engines such as Green Maven and EcoSeek provide users with the ability to only search environmental sites. Meanwhile, sites such asTreehoo and Ecocho offer users the chance to carbon-offset their searches.

• This article was shared by, part of the Guardian Environment Network

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